Quality & Beauty

Custom Jewelry Design


Do you have a ring design in mind that you just HAVE to have on your finger?? We would be happy to help make that a reality for you. Let our in-house jewelers craft your new custom piece. We invite you to be involved with as much of the process as you would like. 

Engagement Rings & Loose Diamonds


     Our large selection of engagement rings & engagement semi-mount rings (without the center diamond).can be seen in our Gilbert, Az. showroom. You can choose from our selection of loose diamonds with just the carat weight, color, clarity and cut that you were looking for.  Then our in-house jewelers can set your chosen diamond in the ring you picked. We can also set a diamond that you already have(family heirloom) in the ring of your choosing. 

  We don't list loose diamonds on our site because they move rather quickly due to our selling activity in the wholesale diamond markets. With our New York style loose diamond pricing,  you can be assured of the best diamond price on GIA reported diamonds in stock, most of which can be purchased from us below the New York list(below Rapaport list).  So for some of the best diamond prices in the area, stop in to our Gilbert, Az. store and see what we have to offer today. 


Jewelry Repair


We do all kinds of fine jewelry repair. From ring sizing to neckchain repair to rhodium overlay, we are happy to be of service. We have 2 Jewelers in-house that can repair and fit your jewelry with precision. We also have a laser welder in house so as to treat your pieces with heat sensitive gemstones with the highest of care. When the time comes that you would like a piece of jewelry repaired, sized, restored, or added to,  we would really appreciate the opportunity to be of service to you. We hope to see you soon. 

Watch Battery Replacement


  Has your quartz watch stopped working? The problem could very well be a low watch battery.  Bring your timepiece in to Forever Diamonds, where we will be happy to check your timepiece. If your timepiece does have a low watch battery, we will be happy to install a new one for you. And our price is only $10.00 each. This total price includes installation and sales tax($9.28 + sales tax each). No matter the watch brand. Whether it's a Raymond Weil, Michele, Seiko, Movado, Fossil or Invicta, the price is only $10.00 each. So for watch battery replacements done right, and at a low price, please bring your timepieces in to Forever Diamonds in Gilbert,Az. for watch battery replacement.  We will be happy to be of service to you. 

  Don't forget.....if your timepiece is not fitting your wrist to your liking, we offer watch band adjustment services also. Most watch band sizings are only $8.00, and can be performed while you wait as well. And who knows, you might find that trying on custom diamond bracelets, or looking at diamond stud earrings can be a lot of fun while waiting to get your timepiece ready for service.  We look forward to seeing

Vintage Jewelry


  Vintage jewelry has recently enjoyed a rise in popularity.  Because of our in-house jewelers being able to bring vintage pieces back into like new condition, we are eager to buy vintage jewelry-even if it's a bit rough around the edges. Also because of this we have quite a selection of vintage jewelry to choose from. If you love to see vintage jewelry,  you NEED to stop by and see what we have. 

We Buy Gold & Silver


We are always buying gold, silver and platinum. We are also one of the few in the area that buy diamonds as well. Any and all diamonds that are white and bright to the eye and larger than 2.2mm(.04-.06ct), we would have an interest in buying.  As for fancy color diamonds-bring them in. We will still be happy to take a look and give you a price quote. Remember:all of our price quotes are guaranteed for 7 days. Meaning that you don't have to feel pressured to sell, because the offer is good for a whole week. We also offer premiums on vintage jewelry in good overall condition. If you are looking to sell your jewelry,  please give us an opportunity.  We will strive to give you the best possible price. 


Gilbert's Best Jeweler

Family Owned & Operated

Wow!! Just the phrase "Gilbert's best jeweler" or " best jeweler in Gilbert" sounds like a tall order to fill. While God has blessed us with many customers from Gilbert as well as from Mesa, Tempe, and Chandler,Az. We also serve quite a few people who come in from Apache Junction,  Queen Creek,  and  San Tan Valley, Az. in having their jewelry repair and diamond needs met. So, while there are other jewelers in Gilbert with good reputations, our goal is to be YOUR best jeweler.  Whether we are your "jeweler near me",  or if you have to drive a bit to come in and see us, we appreciate the opportunity to be of service to you and your family. From watch battery replacements to ring repairs to that diamond ring that's just the one you wanted, we are honored to be of service.  We hope to see you very soon. 

P.S.-don't forget: because we buy estate and vintage jewelry, we have many old cut diamonds!! So, if you're looking for a European cut , or even an Old Mine cut or Rose cut give us a call. You just might be surprised what we have in vintage diamonds and vintage rings. 

We Buy Gold

We’re currently paying $28.00 per pennyweight for 14k Gold. This is approximately $18.00 per gram. 

Easy ways to pay

Layaway now for Christmas

 With our layaway program, you can choose a diamond gift idea and pay on it in installments over a 90 day period. This assures you of being able to select your gifts before the Holiday shopping season starts, giving you the first pick. It can also make it easier in a financial sense to get that perfect diamond jewelry gift as you are paying over time rather than one lump sum. 

Visa-Mastercard-American Express-Discover

 We gladly accept Visa, Mastercard, American Express and Discover card for payment. 


 Ask about our financing options provided by Synchrony Financial and Square Capital.